It is just a popularity contest isn’t it?

In a move that shocked nobody, but maybe left some people scratching their heads, Kevin Durant was named the NBA’s Rookie of the Year on Thursday.

Sure, Durant shined in his first year in Seattle, and it’s obvious that he will develop into a bonafide stud in years to come - but the league’s top rookie? He may have gotten more endorsements, sold more jerseys, and gotten more time on SportsCenter than any other rookie, but that’s because he was in the position to do more. Read more »